Resources

In 2025, Shopify brands face rising acquisition costs and growing competition—making customer retention more important than ever. A thoughtfully designed loyalty program can help merchants deepen relationships, drive repeat purchases, and unlock long-term customer value.

Vessi, the waterproof sneaker brand, transitioned from Friendbuy to Lantern to streamline their referral program, eliminate manual code creation, and lay the foundation for scalable customer retention strategies—unlocking a more seamless, automated experience for both customers and their team.

Headphones.com, a premium audio retailer, partnered with Lantern to launch a tiered loyalty program that deepens customer engagement, reduces reliance on discounts, and drives long-term value in response to rising acquisition costs.