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Benchmarks, guides, and methodology notes for the small group of teams now treating AI recommendations as a measurable performance surface.
Two months of asking AI assistants the same shopping questions five times per morning, and what that noise says about how often to check a brand's AI visibility and whether to bunch the checks or spread them across days.
ResourceAsk an AI assistant the same question twice and the list of brands moves. What that means for measuring AI visibility.
ResourceAn AI names a brand for one of two reasons: it remembered you, or it looked you up.
NewsGoogle Now measures AI Search Visibility
4 min read →PrimerWhat an AI shopping agent is, why ChatGPT and Claude became the new shelf, and how the loop differs from SEO.
12 min read →BenchmarkAverage Visibility, Favorability and Citation Score across 200 DTC brands, and the widening gap between leaders and laggards.
14 min read →BenchmarkSource-type analysis across ChatGPT, Claude, Perplexity, Gemini and Amazon Rufus: which providers reach for reviews vs forums vs owned vs marketplace.
10 min read →BenchmarkA correlation read across the Lantern sample, and why in some categories Favorability matters more than Visibility for conversion.
9 min read →MethodologyThe composite formula. Why Visibility, Favorability and Citation Score are weighted across Website Signals, Brand Reputation and Content Strategy.
10 min read →MethodologyProvider count, query count, position in answer, recency, and the Own / Earned / Competitor / Social classifier behind every URL.
8 min read →MethodologyHow Lantern compares this week's AI answers against last week's, the shift detection thresholds, and how we suppress false positives.
6 min read →GuidePDP, schema, feed and FAQ patterns the Catalog and Content agents prioritize. Before / after with schema snippets and a closing checklist.
11 min read →GuideWhy "vs." pages outperform marketing copy in AI answers, the answer-shape format models prefer, and the FAQ schema that goes with it.
9 min read →GuideWikipedia, YouTube, G2, Trustpilot, LinkedIn: a week-by-week plan for the Offsite agent, with Nova Skincare as the running example.
8 min read →GuideThe buyer-intent, branded, category and comparison prompts to track in coffee, beauty, apparel, fitness and home goods, and how to prune the rest.
10 min read →GuideTriaging Engine bundles you can ship this week against Long-term work that compounds over months, with Impact Runway and Trust Phase guiding the call.
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