Benchmarks, guides, and methodology notes for the small group of teams now treating AI recommendations as a measurable performance surface.
An AI names a brand for one of two reasons: it remembered you, or it looked you up.
NewsGoogle Now measures AI Search Visibility
4 min read →PrimerWhat an AI shopping agent is, why ChatGPT and Claude became the new shelf, and how the loop differs from SEO.
12 min read →BenchmarkAverage Visibility, Favorability and Citation Score across 200 DTC brands — and the widening gap between leaders and laggards.
14 min read →BenchmarkSource-type analysis across ChatGPT, Claude, Perplexity, Gemini and Amazon Rufus — which providers reach for reviews vs forums vs owned vs marketplace.
10 min read →BenchmarkA correlation read across the Lantern sample — and why in some categories Favorability matters more than Visibility for conversion.
9 min read →MethodologyThe composite formula. Why Visibility, Favorability and Citation Score are weighted across Website Signals, Brand Reputation and Content Strategy.
10 min read →MethodologyProvider count, query count, position in answer, recency — and the Own / Earned / Competitor / Social classifier behind every URL.
8 min read →MethodologyHow Lantern compares this week's AI answers against last week's, the shift detection thresholds, and how we suppress false positives.
6 min read →GuidePDP, schema, feed and FAQ patterns the Catalog and Content agents prioritize. Before / after with schema snippets and a closing checklist.
11 min read →GuideWhy "vs." pages outperform marketing copy in AI answers, the answer-shape format models prefer, and the FAQ schema that goes with it.
9 min read →GuideWikipedia, YouTube, G2, Trustpilot, LinkedIn — a week-by-week plan for the Offsite agent, with Nova Skincare as the running example.
8 min read →GuideThe buyer-intent, branded, category and comparison prompts to track in coffee, beauty, apparel, fitness and home goods — and how to prune the rest.
10 min read →GuideTriaging Engine bundles you can ship this week against Long-term work that compounds over months, with Impact Runway and Trust Phase guiding the call.
7 min read →