On June 3, Google shipped something brands have wanted since AI Overviews launched. Search Console now has dedicated reports for AI search. You can see how often your pages appear inside Google's generative AI features: the AI Overviews that sit above the old blue links, and AI Mode, the conversational tab beside them. Google is starting with a small set of properties, so the reports may already be waiting in your Search Console.
For two years, brands watched AI reshape their search traffic with one hand tied behind their back. A page would shift and nobody could say how much of the change was AI answering questions directly. Google just handed everyone an instrument. Use it.
The report covers impressions in Google's AI features across Search and Discover, broken down by page, country, and date, down to the hour, with device splits for Search. In plain terms, it tells you how often your pages show up when Google's AI answers a query. That is a real number, and one brands could only guess at before.
Read an impression as the first signal, the moment your page enters an AI answer. The question worth asking next is what happens after that appearance. For an ecommerce brand, the number that moves revenue is whether the agent recommends your product by name and whether a shopper can buy it from there. Google's report starts that conversation. Your job is to follow it all the way to the sale.
Most AI shopping happens across more than one company's surfaces. A buyer asks ChatGPT for the best option in their size, shops inside Gemini, asks Claude to compare two products, and checks Google along the way. Complete AI visibility means knowing how you show up in all of those answers, and whether the agent recommends you and can transact.
Checking that takes nothing but the questions themselves. Ask ChatGPT, Gemini, and Claude the decision queries your customers ask and count who gets named. Google's new report now keeps watch over its own surfaces daily. Checking the rest by hand works until the query list grows, and keeping that watch running is the work tools like Lantern exist for.
Google opening up AI reporting tells you where this is heading. The largest search company in the world now treats AI visibility as a number worth reporting on. The brands that win will measure it everywhere their customers are asking.
Common questions
What did Google announce?
On June 3, 2026, Google launched Search Generative AI performance reports in Search Console. They show how often your pages appear in Google's AI features, including AI Overviews and AI Mode in Search and generative features in Discover, broken down by page, country, and date, with device data for Search. The rollout starts with a subset of properties.
What does the report measure?
Impressions: how often your pages appear in Google's AI answers, broken down by page, country, and date down to the hour, plus device for Search. Google says more metrics will follow.
Does it cover ChatGPT, Gemini, and Claude?
It covers Google's own AI surfaces. Visibility in the other agents, where a large and growing share of AI shopping happens, has to be measured by querying them directly or using a tracker that does it daily.
How do I measure my visibility across every AI agent?
Run your category's decision queries through each agent and record which brands get named. AI visibility trackers automate that watching across providers, queries, and time.