Google Search Console's AI performance reports help site owners inspect how their pages appear in Google's AI experiences. Google introduced the reports on June 3, 2026, and announced global availability on August 31.
The first distinction is the surface being measured. The Search report covers AI Overviews and AI Mode in Google Search. Discover has a separate report. Neither is a general report of every answer in the Gemini app or of recommendations from other assistants.
An impression is a visibility event defined by the report. It is not, by itself, evidence that the answer recommended the brand, that someone visited the page, or that a purchase followed. Read the current metric definitions before combining the report with web analytics: the two systems observe different stages of a journey.
A useful first review compares the same pages over equivalent periods, with the same report and filters. Keep the period, surface, page and available dimensions with each observation. Note any changes to page availability, indexing, product assortment or measurement coverage before treating a difference as an editorial effect.
For an illustrative example, a product page might receive 120 reported impressions in one period and 180 in the next. That is an observed increase of 60 impressions, or 50% relative to the first period. It does not establish 60 additional shoppers, 60 brand recommendations or any number of orders. Those require separate evidence, and the counts alone do not identify what caused the change.
Use the report to decide where to investigate. If a page appears more often, inspect whether it answers the relevant buyer question accurately and whether the associated visit and purchase data show a corresponding change. If a report is absent, check eligibility and available data before concluding that the site has no AI visibility.
Google's guidance for AI features points site owners to established search fundamentals. Keep pages accessible, use useful internal links and make structured data agree with visible content. Treat the reporting as evidence about a defined Google surface, then use separate, clearly labeled measurements for other assistants.
Common questions
Does this include the Gemini app?
The Search report describes AI Overviews and AI Mode in Google Search. It should not be relabeled as a measurement of the Gemini app, ChatGPT, Claude or every Google AI product.
Why might the report be missing after a global rollout?
Availability of the feature does not mean every property has enough eligible impressions to display a report. Check Google's current help documentation and the property's available data before interpreting an absent report.
Can these reports prove that AI generated revenue?
An impression count cannot establish an order or its cause. Compare it with separately defined referral, visit and purchase measurements, keeping the attribution method and its gaps visible.
Should a page be rewritten whenever impressions fall?
First check whether the comparison uses equivalent periods, pages and filters, and whether there were availability or measurement changes. Inspect the page and repeat the observation before attributing the movement to its wording.