Analytics, Better Automatic Discounts, Customer Properties, and more

Analytics have launched! We created a set of initial reports to help you better understand how your customer experience is performing with Lantern.

Access these on your store now or book a quick 30 minute demo to see them in action. Initial load times might be a bit slow initially as the feature rolls out.

We’ll be releasing new analytics continuously. If there are any specific reports that you’d like to see, send us a note.

Customer lifetime value (LTV) — See the predicted lifetime value for customers in different segments over time. This will help you understand the value of your membership program versus your non-members and how that is changing over time.

Average order value (AOV) — Compare how much customers are spending on average between members, non-members, and different tiers in your loyalty program.

Signups over time — See how your customer account signups are changing over time and where you’re converting the most. Easily track how your signup actions and incentives are working to increase sign ups earlier in the funnel.

Loyalty redemptions — Track your loyalty reward activity and and see which rewards are the most popular on average or per membership tier.

Referral activity — Track the number of completed referrals in any given time and the revenue and average order value generated by those referred orders.

Multi-Step Forms & Customer Properties

Multi-Step Forms and Customer Properties are now out of beta and available to everyone to use in Earn Events. Now you can incentivize and reward customers for sharing zero-party (customer shared) data.

Capture a range of input types including text, preset options, locations, and dates to collect anything you need. Use that data to customize your Online Store, email marketing in Klaviyo, or anything you imagine.

Customer Properties added through multi-step forms are displayed on the Customer page for easy customer support.

Try them out on your store now or book a quick 30 minute demo to see them in action.

Automatic Collection Discounts and Better Automatic Discount Configuration

Automatic Collection Discounts

We added the ability to choose collections to the Automatic Product Discount. You can now select one or many collections and create a code-less automatic discount that will give a percent or fixed-amount discount off any item in those collections.

Automatic Discount Improvements

We took the improvements we made for Referral discounts and rolled them out across our automatic shipping and product discounts and added a few other new features.

• Add a personalized display message for each discount that will show in cart and checkout.
• Use discount combination settings to limit how your automatic discounts are able to interact with other product, shipping, or order discounts.
• Create fixed value amount discounts (eg. $10 off) for product and shipping discounts.
• Limit shipping discounts to specific products or collections

Custom CSS

We added a new section to the Online Store / Brand section in Lantern to add custom CSS to your theme. You can use this to customize Lantern components across your entire Online Store without having to edit your theme code.