Your Lantern agent tracks every dollar AI assistants send your store
Your Lantern agent counts the visits each AI assistant sends, and the orders and revenue those visits bring, product by product.
AI visits hide in direct traffic
Adobe measured a 1,219% rise in AI traffic to US retail sites from October 2024 to July 2026. Google Analytics still often counts those visits as direct, because the referrer is lost when the shopper lands on your site. That direct line is guesswork.
Lantern recovers those visits and shows which AI assistant sent them, including ChatGPT, Gemini, Perplexity and other AI assistants, so you see which assistant sends shoppers to your store.
AI traffic · last 30 days
ChatGPT
Gemini
Perplexity
DeepSeekLantern shows what AI traffic already earns your store
Lantern puts one number on the revenue AI traffic brought your store. That number is what AI assistants already earn you, before you change anything.
Lantern shows which products AI shoppers bought.
AI revenue · this year
Product by product, Lantern shows what AI sells
Lantern shows the products AI assistants sell, and the revenue each product brings.
You see the products AI assistants already sell, and Lantern goes after more answers for those products.
Products · last 30 days
| AI visits | AI orders | AI revenue | Top assistant | |
|---|---|---|---|---|
| Trail Runner 3 | 874 | 21 | $1,360 | ChatGPT |
| Arch Support Insole | 582 | 16 | $1,050 | ChatGPT |
| From AI traffic | 1,456 | 37 | $2,410 |
Lantern counts the visits, orders, and revenue each AI assistant sends
Lantern shows the visits, orders, and revenue from each AI assistant, product by product, in the dashboard.
You see which assistant sends shoppers that buy, and Lantern works first on the opportunities that bring the most traffic to your products.
AI traffic · last 30 days
| Visits | Orders | Revenue | |
|---|---|---|---|
| ChatGPT | 812 | 23 | $1,510 |
| Gemini | 176 | 3 | $190 |
| Perplexity | 214 | 6 | $400 |
| DeepSeek | 254 | 5 | $310 |
| From AI traffic | 1,456 | 37 | $2,410 |
The numbers tell your team where Lantern works next
Lantern shows which products AI assistants already sell, and which competitors win the answers for products where AI traffic is still low.
Your team picks the next product to win, and Lantern does the work on the answers that bring the most traffic.
Fixes and contentCommon questions
Why does ChatGPT traffic show as direct in Google Analytics?
Google Analytics often counts AI visits as direct because the referrer is lost when the shopper lands on your site. Lantern shows each assistant's visits on their own line, and the orders and revenue AI traffic brings in for each product.
How does Lantern attribute AI traffic?
After a one-time connection to your store, Lantern links each AI-referred visit to the orders and revenue that follow.
How much revenue do ChatGPT and other AI assistants send my store?
Lantern shows the revenue each assistant sends, product by product.
How do I track AI referral traffic on my store?
Lantern tracks AI referral traffic on your store. The dashboard shows visits from each assistant, plus the orders and revenue AI traffic brings in.
Which AI assistants does Lantern track?
Lantern tracks referral visits from ChatGPT, Gemini, Perplexity and DeepSeek.
How much does Lantern cost?
From $99 a month for 40 prompts. The pricing page shows the price for more prompts.
See what AI assistants earn your store
Start your free trial to see the visits, orders, and revenue each AI assistant sends your store.