Your Lantern agent finds where your products rank in AI search
Lantern tracks your brand and competitors across ChatGPT, Gemini, and Perplexity, and shows when a competitor moves ahead.
AEO and GEO decide what ChatGPT says about your brand
Answer engine optimization (AEO), also called GEO or AI search optimization, is the work that gets your products into the answer when a shopper asks ChatGPT for a recommendation.
Lantern tracks your brand across ChatGPT, Gemini, and Perplexity, and shows the answer a shopper sees in your category.
ChatGPTbest running shoes for flat feet
For flat feet, most runners pick the Brooks Adrenaline GTS #1, the Trail Runner 3 from your store #2, or the Hoka Arahi #3.
Lantern tracks where products rank and when the rank changes
One answer is a sample, because the same prompt returns different brands on different runs. Repeated runs turn samples into a trend you can act on.
Lantern shows the trend of where your products rank and when a competitor moves ahead of you.
Presence trend
Last 30 days · per assistant
ChatGPT
Gemini
Perplexity
DeepSeek
Grok
AlexaWhat does Lantern score in each answer?
Presence, position, and sentiment tell you where a shopper would have seen your brand, and why a competitor is named instead.
Lantern shows exactly where a product loses the recommendation and points to the competitor who takes that recommendation.
ChatGPTbest running shoes for flat feet
For flat feet, most runners pick the Brooks Adrenaline GTS for stability, the Trail Runner 3 from your store for arch support, or the Hoka Arahi.
Lantern shows how to beat the competition
Lantern tells you which competitor beats you in each answer and why.
Lantern uses the pages each assistant cites to get your products named.
The competition
Same prompts, same answers, last 30 days
| Share of answers | Position | Sentiment | |
|---|---|---|---|
| Brooks | 46% | #1 | positive |
| You | 34% | #2 | positive |
| Hoka | 31% | #3 | positive |
| New Balance | 27% | #4 | neutral |
Lantern shows the pages each assistant cites
Lantern shows the pages the assistants trust when they pick a brand, and works from them to get your products named.
Your Lantern agent turns what it measures into the fixes that get you recommended, drafts them for your approval, and keeps searching for more places to improve.
See the fixes Lantern draftsPerplexitybest running shoes for flat feet
For flat feet, most runners pick the Brooks Adrenaline GTS for stability, the Trail Runner 3 from your store for arch support, or the Hoka Arahi.
Common questions
What is AI visibility?
AI visibility measures how often AI assistants name your brand, how high in the answer, and how they describe you. Lantern tracks it across six assistants.
Does Lantern track competitors' visibility?
Yes. Lantern scores your competitors in the same answers, including their position and sentiment. Lantern shows where each competitor beats you and how to beat them.
Which AI assistants does Lantern track?
ChatGPT, Gemini, Perplexity, DeepSeek, Grok and Alexa.
What does Lantern cost?
From $99 a month for 40 prompts. The pricing page shows the price for more prompts.
How does Lantern score an answer?
Lantern scores presence, position, and sentiment. Presence records whether the assistant named your product, position records how high in the answer, and sentiment records the words the assistant uses to describe you.
Know your rank and what to fix first
Lantern shows where your products rank and the fixes that get you named.