Glossary
Short explanations of the terms you will meet in Lantern, one page each.
- AI agents
- Assisted revenue
- Brand Authority
- Brand Clarity
- Content Freshness
- Content Quality
- Crawl Accessibility
- Estimated revenue
- External Consensus
- How arrivals are listed
- How changes are measured
- How membership works
- How the Google AI estimate is counted
- How these areas are described
- How these places are counted
- How this flow is counted
- How this need is measured
- Insights
- Journeys
- Observed sales
- Page Organization
- Query Relevance
- Shopping Experience
- Store pixel and agent tracking
- Structured Data
- Traffic
- Trust & Reviews
- Verified sales
- What are Canonical URLs?
- What are Content Freshness Signals?
- What are Meta Descriptions?
- What are Open Graph & Twitter Card Tags?
- What are Trust Pages?
- What is a Comprehensive Sitemap?
- What is API Documentation for AI?
- What is Complete Product Data?
- What is Internal Linking?
- What is JSON-LD Schema Markup?
- What is llms.txt?
- What is Organization Schema?
- What is Review/Rating Schema?
- What is robots.txt?
- What is Shipping & Returns Schema?
- What is the Agent-to-Agent Protocol?
- What is the Universal Commerce Protocol?
- What prompts do here
- Where journeys go
- Why counts differ