Trust & Reviews

Trust & Reviews measures how well your website surfaces social proof and trust signals that AI assistants look for when deciding whether to recommend your brand.

What goes into this

• Review aggregates — whether your pages display star ratings, review counts, and customer feedback in a structured way
• Trust badges — certifications, guarantees, or third-party endorsements visible on your pages
• Commercial trust signals — return policies, shipping information, and other signals that reduce purchase risk

Why it matters

When a shopper asks AI for a product recommendation, the AI needs to feel confident that sending someone to your store is a good experience. Structured review data and visible trust signals give AI that confidence. Without them, AI may recommend a competitor who surfaces these signals more clearly.

What you can do

Add Review schema markup to product pages so AI can read your ratings. Display aggregate review scores prominently. Make return policies, shipping details, and any certifications easy to find. The more trust signals AI can detect, the more confidently it recommends you.