Shopping Experience

Shopping Experience measures whether your website has the commerce-specific content that AI assistants look for when recommending places to shop — things like comparison content, buying guides, and product alternatives.

What goes into this

• Comparison content — whether your site includes product comparisons, buying guides, or "vs" pages
• Commerce readiness — whether your pages are set up for AI-assisted shopping (clear CTAs, product availability, pricing)

Why it matters

When shoppers ask AI "what should I buy?", the AI favors sites that help with the decision-making process. Pages with comparison tables, buying guides, and clear product differentiation are more likely to be cited and recommended than pages that just list products without context.

What you can do

Create comparison content for your key product categories. Add "how to choose" guides that help shoppers understand the differences between your products. Include clear sizing guides, fit comparisons, and "best for" recommendations that AI can extract and present to shoppers.