Verified sales
The part of your Observed sales that has been confirmed twice over: Lantern's pixel saw an AI-referred visitor reach checkout, and your store's order feed later confirmed the matching order completed. Verified is a confirmation inside Observed, not a separate total, and it is the most trustworthy slice of the attribution page.
Example
A visitor arrives from a ChatGPT recommendation and buys a $120 standing desk. That sale counts in Observed the moment it happens. When your store reports the completed order, the same $120 is marked Verified.
Related
- Observed sales is everything the pixel captured, confirmed or not.
- Assisted revenue is revenue where AI helped earlier in the journey.
- Estimated revenue is AI influence we can't follow order by order.