Observed sales

Everything the Lantern pixel watched happen at checkout for AI-referred visitors. This is the attribution page's primary sales number. Part of it has already been confirmed by your store's own order records (that part is Verified); the rest stays provisional until the matching order syncs from your store, and can change if an order is canceled or never finalizes.

Example

A ChatGPT visitor places a $75 order. It counts in Observed immediately. When your store later confirms the order, the Observed total does not change: that $75 simply becomes part of the Verified share inside it.

Related

• Verified sales is the part of Observed your store has confirmed.
• Assisted revenue is revenue where AI helped earlier in the journey.
• Estimated revenue is AI influence we can't follow order by order.