What are Trust Pages?
Trust pages are the foundational informational pages that establish your store's credibility: About Us, Contact, Privacy Policy, Returns/Refund Policy, and FAQ. AI systems look for these pages to assess whether a store is trustworthy enough to recommend.
Why it matters
- AI agents check for trust pages before recommending a store — missing pages signal risk
- Shopping assistants reference your policies when answering customer questions about returns or shipping
- Brand credibility increases when AI can find complete, accessible business information
- Navigation visibility matters: trust pages should be linked from your header or footer, not buried
What to do
Create dedicated pages for About, Contact, Privacy Policy, Returns/Refund Policy, and FAQ. Link them prominently in your site's footer navigation so AI crawlers can find them easily. Keep content specific to your business — avoid generic templates. Include real contact information (email, phone, address) on your contact page.
Related
Trust pages reinforce your organization schema — the schema provides machine-readable business data, while trust pages give AI agents the detailed context they need to recommend your store with confidence.