Content Freshness

Content Freshness measures whether your website signals that its information is current and up-to-date. AI assistants deprioritize stale content, especially for product categories where prices and availability change frequently.

What goes into this

• Update dates — whether pages show visible "last updated" timestamps
• Freshness signals — dateModified in structured data, Last-Modified HTTP headers, and sitemap <lastmod> tags
• Content currency — whether product information, pricing, and availability appear current

Why it matters

If your product pages haven't been updated in months, AI may assume the information is outdated and recommend a competitor with fresher content instead. This is especially important in categories with seasonal products, frequent price changes, or new model releases.

What you can do

Add dateModified to your product schema markup and update it when content changes. Show visible "last updated" dates on key pages. Keep your sitemap dates current. Regularly refresh product descriptions, especially for seasonal items.