What is JSON-LD Schema Markup?

JSON-LD is a structured data format that embeds machine-readable product information directly in your web pages. It gives AI systems the facts they need — name, price, availability, brand — without having to parse your page content and guess.

Why it matters

• AI shopping assistants can extract precise product details without guessing from page text
• Search engines display rich results with prices, ratings, and availability directly in results
• Voice assistants can answer product questions with accurate, structured data
• Comparison engines can reliably include your products in results

What to do

Add Product JSON-LD to every product page. Include at minimum: name, description, price with currency, availability, brand, and at least one image. Once added, use Google's Rich Results Test to validate your markup and check eligibility for rich search results.

Related

Enhance your JSON-LD with review and rating schema for social proof, and add organization schema to establish brand authority.