What is Review/Rating Schema?

Review schema (AggregateRating) is structured data that tells AI systems how customers rate your products. It includes the average rating, total review count, and individual review details — all in a format AI agents can read instantly.

Why it matters

  • AI shopping assistants prioritize products with verified ratings when making recommendations
  • Trust signals help AI agents confidently recommend your products over competitors
  • Rich results display star ratings directly in search and AI-generated responses
  • Comparison engines use ratings as a key factor when ranking alternatives

What to do

Add AggregateRating markup within your product JSON-LD, including ratingValue, reviewCount, and bestRating. If you have individual reviews, include Review objects with author, date, and rating. Only use real customer reviews — fabricated ratings violate guidelines and erode trust.

Related

Review schema works best when embedded within your JSON-LD product markup. Pair it with organization schema to reinforce your brand's overall credibility.

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