Structured Data

Structured Data measures whether your pages use machine-readable markup (like Schema.org JSON-LD) that AI assistants can directly parse. This is the language AI uses to understand your products.

What goes into this

• Schema completeness — whether product pages include Product schema with price, availability, brand, and specifications
• Product attributes — whether key details like size, color, material, and dimensions are marked up in a structured format

Why it matters

AI assistants don't read your website like a human does — they parse structured data to extract facts. A product page with complete Schema.org markup gives AI everything it needs: what the product is, how much it costs, whether it's in stock, and what makes it different. Without this markup, AI has to guess, and it often guesses wrong or gives up.

What you can do

Add Product schema (JSON-LD) to every product page with price, availability, brand, SKU, and detailed specifications. Include size and fit information in structured format, especially if your products have unique sizing (like tall or extended sizes). Test your markup with Google's Rich Results Test.