Query Relevance

Query Relevance measures how well your pages match the specific questions shoppers are asking AI assistants. It's the connection between what people search for and what your pages actually say.

What goes into this

• Heading coverage — whether your H1 and H2 headings include the terms shoppers are searching for
• Page-query alignment — how closely your page content matches the intent behind each query

Why it matters

AI assistants match shopper questions to web pages. If your headings say "Our Collection" instead of "Tall Men's Dress Pants," AI has a harder time connecting your page to someone searching for tall men's dress pants. The more directly your content addresses real queries, the more often you'll be recommended.

What you can do

Update your page headings to include the specific terms your target customers use. Write content that directly answers the questions shoppers ask. Think about how someone would describe what they're looking for, and make sure those words appear prominently on your pages.