Author

Andrew Lissimore

Andrew founded Lantern after he built Headphones.com into the largest specialty headphone retailer in the United States through search, then watched the first AI assistants recommend other stores. He writes about how AI assistants choose products and what a brand can do about it.

Founder and CEO

How ChatGPT finds information for brand recommendations
Andrew Lissimore explains how learned knowledge, live retrieval and product feeds shape shopping answers, and what a merchant can actually verify.

Andrew Lissimore

How ChatGPT finds information for brand recommendations