On October 5, DaVinci Commerce announced an expansion of its Agentic Commerce Experience Platform, introducing patent-pending Product Context Memory and a new platform architecture. The company says the expansion helps brands and retailers get products discovered, chosen, and bought as AI agents reshape how consumers shop. One day later, on October 6, Meta and Sierra published Personal Agent Protocol, an open standard for how personal AI assistants authenticate with businesses. Walmart and Shopify are founding partners. The protocol defines a direct connection between an assistant and a company, replacing the current workaround where assistants load pages and click forms the way people do.
For a marketing leader, the protocol news is worth watching. The storefront numbers are worth acting on.
Swap, a provider of AI-powered storefronts, reported that nearly 70 percent of online shoppers abandon their carts before checkout. Swap's CMO, Juan Pellerano-Rendon, said the brands that win Black Friday Cyber Monday are the ones where a shopper gets an answer fast enough to still be in the mood to buy. That answer often concerns sizing and fit. A shopper who asks whether a jacket fits is one answer away from buying or leaving.
The protocol and the knowledge graph are infrastructure bets. They will matter over the next year. The storefront result is a proof point available now. A brand that can answer sizing and fit questions in a single exchange converts shoppers that a traditional product page loses.
Product data is the smaller test. A product page that states fit, material, and use case in plain language gives an AI assistant something to answer with. The brands that get named in AI shopping answers are the ones whose pages a model can read and answer from.
Lantern shows where your products rank in AI search and drafts the product data changes that move them up.
Common questions
What is Personal Agent Protocol? Personal Agent Protocol is an open standard from Meta and Sierra, announced October 6, that defines how personal AI assistants authenticate with businesses. Walmart and Shopify are founding partners. It gives companies visibility into what assistants do on their websites or APIs.
What is Product Context Memory? Product Context Memory is a patent-pending technology from DaVinci Commerce, announced October 5, that helps brands and retailers get products discovered and bought as AI agents reshape how consumers shop. It is part of an expansion of the company's Agentic Commerce Experience Platform.
Why do sizing and fit questions matter? Nearly 70 percent of online shoppers abandon their carts before checkout, according to Swap. Sizing and fit questions often block a purchase. A conversational storefront can answer those questions in one exchange, which keeps the shopper in the mood to buy.
What should a brand do first? Test the smaller thing: make product data answer the shopper's actual question in one exchange. State fit, material, and use case in plain language on the product page. Watch the protocol announcements, but do not wait for them.