Traffic
Why some assistants show $0.00
Sales appear on this table when your pixel saw the order. A $0.00 row means no order from that assistant reached the pixel in this window.
Shoppers that assistant pointed your way can still buy. Many read the recommendation, then search for the product or type your address. They arrive with no referral, so the sale is counted in the channel they landed from, usually search or direct.
Read a $0.00 row as "no order the pixel could see". The assistant may still be sending you buyers.
How these channels are counted
Every order lands in exactly one row, so nothing is counted twice.
The AI rows carry the orders attributed to AI visits, the same figure the Overview shows. That includes an order placed on a later visit that arrived another way, when an AI visit came first.
The other rows carry the orders that were not attributed to AI.
Some of your search and direct traffic starts in an AI answer. A shopper reads a recommendation, then googles the product or types your address. Those visits arrive with no referral, so they are counted in the channel they landed from.
Lantern counts the AI visits it can see. The real number runs higher.
Related
- Why counts differ explains the undercount and how journeys are dated.
- Observed sales defines the sales number this table reports.